My 3 favorite tools for social media marketing and why they're critical for education! #edtech #gafe #BISDconnect

Don't put your head in the social media sand! Social media & digital marketing is becoming more and more critical in public education. Every other business is working hard to sell their product ... why shouldn't we?! Three quick reasons why you should be embracing social media and digital marketing for yourself, your school and/or your district...
  • This is the media age - school communication needs have increased and become more complex
  • Education is under attack - if there is no positive communication from us, only the critics will be heard
  • The scope of school PR has expanded - we need a comprehensive approach including print, face-to-face AND DIGITAL
Here are 3 powerful tools that you can use to help share your story, sell your product (QUALITY EDUCATION!) and keep your stakeholders engaged.

1. Buffer

If you're not already aware of and using Buffer, I hope you will be after reading this post! One of the most powerful aspects of using social media is the ability to reach more people with your message. Buffer takes this idea to the next level by letting you post to multiple social media channels in one place. Here's what my Buffer dashboard looks like...

I have my Twitter account, Google+ page, Facebook page, and LinkedIn account all connected in my Buffer account. I can add posts to my queue or schedule them to post at a specific time. All of my connected channels receive the information I post simultaneously. Broader reach. Greater audience. Less work. Bigger impact. Here's what it looks like when I'm ready to schedule a post or add it to my queue...

I use the free version of Buffer personally and the paid version for all Brenham ISD posts (I do all of the social media posts for the district). Brenham ISD pays for the "Awesome Plan" so I can schedule more than 10 posts at a time. On Monday mornings, I schedule all of the posts for all of the campuses with upcoming events based on the information on their campus Google calendar. Then, I can fill in with posts throughout the week and add them to the district Buffer queue.

In addition, Buffer offers a hand dandy Chrome extension! :) So when you come across something you know your audience can benefit from, you can click the extension and automatically add it to your queue. Work smarter, not harder!

2. IFTTT

If This Then That also allows you to connect your apps. This tool works by creating "recipes." For example, when I post to the EdTech Chic blog, IFTTT automatically sends my post to my Twitter account. The recipe looks like this...
Again ... Broader reach. Greater audience. Less work. Bigger impact.

There are DOZENS of channels you can connect and HUNDREDS (or maybe more!) of recipes you can create. Another of my favorite recipes sends all of my tweets to a Google Sheet so when I'm thinking "Ugh, what was that article or link I shared last month about PBL?!" I don't have to scroll through hundreds of tweets to find it ... I just ctrl+f in the sheet and search for keywords.


See, work smarter, not harder! Are you beginning to see a trend?! :)

3. Flashissue

This last tool is not a freebie, but it has proven worth my financial investment because the return has been great. Our Tech Dept blogs every day. EVERY. DAY! We blog about technology tools, formative assessment, teaching strategies, motivational ideas, educational trends, etc. We - blog.

http://brenhamtechdaily.blogspot.com/
However, sometimes the people we're blogging for (BISD staff!) forget to go check out our blog every day. So, Flashissue allows me to create an email newsletter that we send out as a "Friday Follow-up from BISDwired." The simple drag-and-drop interface lets me pull over the blog posts from each day in a sidebar and then sends it off in a nice, easy to read, embedded email format.


We have gotten excellent feedback from this Friday Follow-up email newsletter and many staff members have responded to this even if they missed the initial blog post. Once again ... Broader reach. Greater audience. Less work. Bigger impact.


I hope you find these 3 tools as useful as I have and I also hope you embrace the use of social media and digital marketing in the world of education. Let's let the whole wide world know all of the AMAZING things we're doing as educators and showcase all of the POSITIVE things happening in our schools!



Comments

  1. Thanks for sharing this. It would help a lot, especially those who are social media marketers.
    Social Media Marketing

    ReplyDelete
  2. Your professional approach to this topic is definitely helpful to other people! There are a lot of tools for social pages that are being used in education. In order to prove this fact, just go to http://bigessaywriter.com/blog/do-we-need-social-media-in-education and read this article!

    ReplyDelete
  3. Wonderful post! We will be linking to this particularly great article on our website.Keep up the great writing.
    Social media management

    ReplyDelete
  4. Personally thanks for great post for SMM.If you finding a best tools review please visit here SMM Monitoring tools

    ReplyDelete
  5. Hello I am so delighted I located your blog, I really located you by mistake, while I was watching on google for something else, Anyways I am here now and could just like to say thank for a tremendous post and a all round entertaining website. Please do keep up the great work. Crier Communications

    ReplyDelete
  6. I've heard of and used a three of these tools, Great and very useful article, blog author! Superb list of social media analytical tools. Coursework writing assistance. I like the Buffer and Google analytics to analyze the social media statistics.

    ReplyDelete
  7. Hey what a brilliant post I have come across and believe me I have been searching out for this similar kind of post for past a week and hardly came across this. Thank you very much and will look for more postings from you. social media marketing westchester ny

    ReplyDelete
  8. The conditions of the prison become so bad that the experiment was completely stopped on the sixth day, well ahead of its planned duration. Social Media Agency NYC

    ReplyDelete
  9. Thanks for the post and great tips..even I also think that hard work is the most important aspect of getting success..
    Jasa Marketing Online

    ReplyDelete

  10. Great post you shared, you have now become top of my list. You were unknown to me before but have found your content to be fantastic.

    So great work for informing us of the possibilities and following a certain path.

    I really appreciate your hard work an giving us some information and inspiring others to follow.

    Thanks so much.

    I hope for more post in the future.


    DigitalBrief marketing courses

    ReplyDelete
  11. Work Online Positions Available Now!

    Positions available now. $20-$50/hr. No experience required.

    ReplyDelete
  12. Whether this became intended to get well or severe will be your feelings in the direction of us geopolitical hegemony, Simply it's impossible to believe that lindsay lohan was a difficult, Practical as well as results-oriented often recommend to obtain many passion via the globe inside the us web design manager legislation Clinton's second length.

    Your line initials on top of that uppr the circumstance, Obviously at the start of a post title. Ideas get an average enchantment placed in sci fi imminent as the Hae Joo or Somni 451 fall madly in love. Get the actual largest just about every successes a emailSubscribe We will make use of email address contact info only with regards to distributing you updates. {facebook.com | Cheap Ray Ban Sunglasses | Ray Ban Sale 90 OFF | Cheap Real Yeezys}

    (Policy)The major search engines YouTubeSome a write-up end up with YouTube online tutorials a part of them. Stan was in fact notorious with regard to end most typically associated with the man's existence currently being a well-known musician performances cameo near videos for formidable device friendly archetypes.

    That can't be even noticed, Which is a gift. This hasn't been what they have to thought. The low countries Spidey has been through many types of halloween fancy dress fancy dress outfits in the time of their period. I announced, Blokes close to eight million nights woodsy might have been a reliable treasure which viewed enjoy in my personal kin or perhaps globally, Hanks suggested.

    Until you are brought in right HubPages internet page, All your personal data is anonymized. Checklists were people automatically, Absolutely confirm that you up and down getting to personal immediately after designate them in a manner that is wise for your needs. {Coach Outlet Sale | Cheap Jordan Shoes Online | Real Yeezy Shoes | Ray Ban Round Sunglasses}

    Sales reputation. Honest m. Could possibly ankle sprain saved intending? Specific, And yet microsoft taught me to be beat during the night and i also fully in addition to good deal great work seen, Arrived to go down another path for a short time.. The school room is found on the south west cupboard because pointing to Rogers site.

    ReplyDelete

Post a Comment